Whitehorn Capital
QUARTERLY MARKET INTELLIGENCE

Canadian Economic Update Report

Q3 2026

Whitehorn Capital's Canadian Economic Update presents performance trends, economic drivers, and transaction activity observed during the past quarter nationwide, with a focus on Western Canada.

Whitehorn Capital

Public Market Dashboard

Year to date as of September 30, 2026.

S&P/TSX Composite Index
▲+11.1%
Boosted by financials, basic materials and energy stocks.
NASDAQ Composite Index
▲+15.6%
Powered by AI / semiconductor infrastructure momentum.
S&P 500
▲+11.8%
Strong corporate earnings, with growth slowing in late Q3 due to increasing bond yields and geopolitical uncertainties.
Key Quarterly Highlights
July 13
Richmond, BC based General Fusion started trading as a public company on the NASDAQ via a merger with a SPAC. The pre-revenue and pre-commercialization company focused on fusion power technology has over 150 employees.
August 12
Meta breaks ground on $13B meda data centre campus in Sturgeon County, AB, making it one of the largest single tech infrastructure developments in Canada.
August 18
The Arctic Gateway Group restarted commercial grain exports through the Port of Churchill in MB following major track and port facility overhauls, providing a direct alternative access to European markets.
September 8
Calgary fintech Neo Financial eliminated 102 positions or ~10% of its headcount to focus on core consumer banking products.
September 22
Calgary Economic Development and the Alberta provincial government launches the Level Up trade capacity-building initiative to help SMEs become export ready, build international market intelligence, and diversify trade beyond traditional partners.

Macroeconomic Updates

The following sections cover key macroeconomic drivers for Canadian business owners and leaders.

Monthly Unemployment Rate (May 2026)
Canada
6.6%
BC
6.8%
AB
6.6%
SK
6.2%
MB
5.5%
Monthly unemployment rate — Canada, BC, AB, SK, MB
·Canada added 88,000 jobs in May, reversing a weak Q1 in job data. May 2026's reading of 6.6% is below the August 2025 peak of 7.1% but still higher than pre-pandemic norm of 6.0%.
·BC remains flat. Despite 25,000 new jobs added in May, hiring momentum remains weak with overall population declining.
·AB is open for work. 14,000 jobs added and unemployment falling from 7.0% in April to 6.6% in May. AB recorded a +4.1% job growth year over year, the strongest of all provinces. Energy and infrastructure driven demand are attracting more workers.
·SK experienced a 2nd consecutive month of unemployment rate increase in May but remains below the national average.
·MB's 5.5% is the lowest among Western Canada.
·The retail and wholesale sector demonstrated weakness with 35,000 jobs lost nationwide in May. Despite headline employment improving, consumer spending remains soft.
Whitehorn 2026 Outlook
We anticipate national unemployment to remain around 6.6% for the remainder of 2026. Western Canadian job growth is expected to trend above the national average. If CUSMA trade negotiations stall or are further disrupted, we forecast national unemployment to trend closer to 7%.
Inflation - Consumer Price Index (12-month % Change)
CPI (May 2026)
3.20%
CPI excluding energy (May 2026)
2.20%
CPI and CPI excluding energy, 12-month percent change
·Inflation rose to 3.20% in May 2026 with accelerating energy inflation being the key driver.
·With the US-Iran war entering a third month, global oil prices continued its climb to the highest level since June 2022. As a result, gasoline prices were higher by 33.2% year over year.
·Excluding gasoline prices, the CPI reading was 2.20%, fairly close to the Bank of Canada's headline inflation target.
·Grocery prices were higher by 4.3% in May, the 16th consecutive month this category outpaced headline inflation.
·Shelter costs was +1.7% in May, the 13th consecutive month of deceleration. On the rental front, national rental costs fell by 4.7% year over year.
·We continue to keep an eye out on further tensions in the Middle East and the outcome of the CUSMA review, which could materially affect inflation for the remainder of 2026.
Whitehorn 2026 Outlook
With the US and Iran seemingly agreeing to a ceasefire and the reopening of the Strait of Hormuz, we expect inflation to ease as we enter the second half of 2026. We do not expect any Bank of Canada rate hikes throughout 2026 as core inflation remain close to the 2% target.
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Canadian Wholesale Sales ($B)
May 2026 month-over-month
-0.7%
May 2026 year-over-year
+21.1%
Canadian wholesale sales, monthly, $B
·Canadian wholesale sales was expected to decline by 0.7% in May 2026 (+0.6% in April). The decline is due to lower sales in machinery, equipment and supplies as per Statistics Canada.
·The material increase from Feb. 2026 to Mar. 2026 was due to a material spike in oil prices due to the US-Iran conflict. Excluding petroleum and other hydrocarbon products, wholesale sales rose by 0.5% in April 2026.
·The building materials and supplies subsector rose by 4.3% or $12.7B, the largest increase of all subsectors excluding petroleum. This signals continued construction and infrastructure investment demand.
·Core wholesale sales excluding petroleum and other hydrocarbon products (in volume terms) declined by 0.3% in April.
Whitehorn 2026 Outlook
We expect Canadian wholesale sales to increase by 1-1.5% in 2026. We expect a rebound in H2 2026 (excluding petroleum) as oil prices stabilize further and assuming CUSMA trade talks go smoothly.
Wholesale building materials yard
Western Canadian Housing Starts by Quarter
Western Canadian housing starts by quarter — BC, AB, SK, MB
·Q1 2026 represents the first quarter since Q2 2024 where BC housing starts exceeded AB. BC experienced a 27.3% increase in housing starts in Q1 year over year. However, the increase was due to a weaker Q1 2026 baseline when the province suffered a sharp employment downturn.
·Despite the pullback, AB remains one of the strongest housing markets per capita with record high rental starts now shifting into completions.
·Nationwide, the number of housing starts amounted to 51,211 in Q1, an +8.2% increase year over year.
·SK demonstrated the largest year over year decline of -41% in Q1 that follows a material run-up in 2023-2025. A supply overhang is now being observed where developer risk appetite has softened and supply begins catching up with demand.
·With the record housing starts in 2025 turning into completions throughout 2026, supply should outpace demand for the remainder of 2026.
Whitehorn 2026 Outlook
With the record housing starts in 2025 now being completed in 2026, supply is catching up with demand this year. We expect developers to continue focusing on completions over new starts in H2 2026. Sinking building permits support this hypothesis while CUSMA renegotiations will be the centre of attention with its impact on building material costs.

Write it off.All of it.

Ottawa is proposing a tax change called the Productivity Mega Deduction. It would change how quickly you can deduct the cost of new equipment: instead of claiming a bit each year for a decade, you would claim the whole thing in year one. Here is what it would mean for your business.

Not to be confused with the Productivity Super-Deduction, the narrower measure from Budget 2025. The Mega Deduction is the bigger one, and it replaces most of what the Super-Deduction did.

What you could write off in year one on a $1 million machine

General equipment, first taxation year

Example uses general equipment written down at 20% a year. The figure for your own purchase depends on the type of asset. Confirm it with your accountant.

The short version

When you buy equipment today, you write off a portion of the cost each year over many years. Under the proposal you would write off the entire cost in the year you start using it, so your tax bill drops sharply in the year you invest.

Prime Minister Carney announced the Productivity Mega Deduction on 15 September 2026 and the Department of Finance released draft legislation the same day. It is not law yet.

100%of the cost deducted in year one
65%+of what businesses buy would qualify, up from about 15%
Permanentno expiry date and no deadline to rush for
15 Septpurchases from this date forward would be covered

You would not get more. You would get it sooner.

This is the part people misread. You always got to deduct the full cost of a machine eventually. What changes is the timing, and in a business, cash today is worth considerably more than the same cash spread over ten years.

Share of business purchases that would qualify for a full first-year write-off

Before the change, and under the proposal

Ottawa's own numbers. Finance Canada expects the measure to cut the tax rate on new business investment from about 13% to 6.4%, which it says would be the lowest among major economies. The estimated cost to the federal treasury is $36 billion over five years.

Source: Department of Finance Canada backgrounder, 15 September 2026.

What qualifies

Most things a business buys would be covered. The exclusions are the shorter list.

Write it off in full

  • Machinery and equipment
  • Software and computers
  • Vehicles, trucks and trailers
  • Oil and gas pipelines
  • Mining property
  • Fibre-optic cable and data networks
  • Aircraft, rail track, bridges and roads
  • Patents and research spending

Written off slowly, as before

  • Buildings
  • Goodwill and licences when you buy a business
  • Natural gas pipelines running into homes
  • Passenger cars, taxis, and rental or leased vehicles, unless the vehicle is new and was assembled in Canada
  • Quarries, and timber and cutting rights

Eligibility is set by the tax category an asset falls into, not by what you call it. Two similar-looking purchases can land on opposite sides of this line, so check each one.

Three details that matter out west

Where the general rule has a specific exception

  • 01
    Not every pipeline is treated the samePipelines carrying oil and gas would qualify. The regulated gas lines that run into homes would not.
  • 02
    For cars, where it was built decides itWork vehicles generally qualify. Passenger cars, taxis and rental or leased vehicles do not, unless the vehicle is new and was assembled in Canada.
  • 03
    LNG has its own rule, backdated furtherLiquefaction equipment would be covered from 4 November 2025, earlier than everything else, but the deduction could only be claimed against income from liquefaction at that facility.

What it is worth

Take a company buying a $1 million machine that goes into service this year. British Columbia, Saskatchewan and Manitoba all tax general business income at the same combined rate, so they are shown together. Alberta is lower.

First-year tax saved on a $1 million machine

Combined federal and provincial rates on general business income, 2026

Alberta
23% combined rate
B.C., Saskatchewan & Manitoba
27% combined rate

Swipe to see both

Before the change Under the proposal
What that means. The same purchase would leave an extra $161,000 in an Alberta business in the year you buy it, and an extra $189,000 in British Columbia, Saskatchewan or Manitoba. Alberta saves less in dollars only because its tax rate is lower to begin with.

Illustrative. Assumes the business has enough taxable profit to use the full deduction, and general equipment written down at 20% a year. Saskatchewan taxes manufacturing and processing income at a lower combined rate of 25%, so a Saskatchewan manufacturer would save about $250,000 rather than $270,000. Income taxed at the small business rate produces a smaller saving. Provinces must also adopt the federal change for the provincial share to apply.

Why this one is different

Ottawa has offered faster write-offs before. Every version came with a catch: a time limit, a dollar cap, or a narrow list of industries. This one has none of the three.

Federal investment incentives, 2018 to 2026

What each one offered, and what limited it

  1. Faster write-offs on equipment. Temporary, and began phasing out in 2024.

  2. Full write-off for small companies. Capped at $1.5 million a year.

  3. Clean economy tax credits. Green projects only, phasing down to 2034.

  4. Productivity Super-Deduction. About 15% of assets, with a phase-out.

  5. Productivity Mega Deduction. No cap, no industry limit, no expiry.

Temporary or capped Permanent

The practical difference is that you would no longer have to rush a purchase to beat a deadline. For the first time in a decade, capital spending could be timed around what the business actually needs.

Where it stands

It is not law yet, and no date has been set. Here is the path from here.

What that means for you in the meantime. Where Ottawa has announced a measure and published draft legislation, the Canada Revenue Agency normally lets businesses file on that basis. That is longstanding practice rather than a guarantee. Note also that provinces have to adopt the change separately, which matters in Alberta because it administers its own corporate tax.

Three things that catch people out

  • 01
    It counts when you start using the assetNot when you order it, sign for it or pay for it. A machine sitting in a crate does not qualify. On long lead-time equipment this decides which tax year you land in, and it is the most expensive mistake to make.
  • 02
    You need profit to use itA write-off only saves tax if there is income to offset. Without it you create a loss to carry forward, which is worth less and worth it later.
  • 03
    Used and related-party purchases are restrictedProperty you or a connected company already owned, or that comes across on a tax-deferred transfer, would generally be excluded. Moving an asset between your own entities will not create a fresh deduction.

Our view

This rewards two things together: being profitable, and investing. If your business has both, the value is immediate and material. If it has only one, the benefit is smaller than the headline suggests and timing matters far more.

Because the measure would be permanent, the strategic point is not urgency. Capital spending no longer has to be squeezed into a closing window, so equipment decisions can be made on operating grounds and then timed for tax rather than the other way around. For owners weighing a sale, it also improves what a buyer can do with the business after closing, which supports reinvestment and valuation.

What we would do now: take your capital plan for the next two years to your accountant, confirm which items qualify, and model the cash effect before committing. Plan on the assumption it passes broadly as drafted, but do not spend the saving until it does.

 

Select Merger & Acquisition Transactions

Notable Western Canadian transactions this past quarter.

Date Acquirer Acquirer HQ Target Target HQ Sector
July 2026 Collective Waste Solutions Calgary, AB City Disposal and City Ecobag Edmonton, AB Industrial
Acquisition of front load, roll-off and bin collection services provider as well as fencing and construction waste bulk bag services to expand commercial and construction services platform in Edmonton.
July 2026 Service Logic Holdings Canada Various Custom Air Conditioning Port Coquitlam, BC HVAC
Acquisition of majority interest in commercial mechanical services (HVAC/R, plumbing and electrical services) provider across 4 locations from CAI Capital Partners.
July 2026 NordSpace Markham, ON North Vector Dynamics Calgary, AB Defence
Strategic investment in defence and autonomy company supporting high speed and hypersonic aeropropulsion technologies used for missiles or space launches.
July 2026 Allied Universal Irvine, CA SSC Security Services Regina, SK Commercial services
Acquisition of public holding company investing in physical, electronic and cybersecurity businesses.
Aug. 2026 DXP Enterprises (NASDAQ:DXPE) Houston, TX Mequipco Calgary, AB Distribution
Acquisition of mechanical equipment used in water and wastewater systems manufacturer representative for municipal and industrial applications with three locations generating $9.9MM EBITDA to scale Canadian water business.
Aug. 2026 Trimac Transportation Calgary, AB California Freight Sales Ripon, CA Logistics
Acquisition of food-grade bulk logistics providers operating eight truck terminals, a warehousing terminal and brokerage facility across CA and NV to expand bulk food-grade logistics capabilities.
Aug. 2026 Exchange Income (TSX:EIF) Winnipeg, MB TerraPro Sherwood Park, AB Environmental services
$30MM acquisition of provider of access, rig and crane mats, terrain protection, civil construction, reclamation, remediation and recycling services.
Sep. 2026 AutoCanada (TSX:ACQ) Edmonton, AB Doug's Place Southgate Edmonton, AB Commercial services
Acquisition of collision repair business with 7,540 sq ft of capacity to enhance efficiency and to add capacity to existing footprint.
Sep. 2026 HMFT Ajax, ON Canadian Industrial Pumps Surrey, BC Distribution
Acquisition of fluid handling equipment distributor and services provider to strengthen pump portfolio and technical depth.
Sep. 2026 Central Builders' Supply Courtenay, BC Lumberworld Operations Victoria, BC Distribution
Acquisition of building materials and construction products supplier to strengthen Vancouver Island's market presence.
Sep. 2026 Highfield Investment Group Calgary, AB Century Mile Racetrack and Casino and Century Downs Racetrack and Casino Alberta Consumer discretionary
$23.2MM acquisition of the racing and gaming operations of Edmonton and Calgary based entertainment centres from Century Casinos (NASDAQ:CNTY) at a 6.1x FY2025 EBITDA multiple.
Sep. 2026 Grindr (NYSE:GRND) West Hollywood, CA PurposeMed Calgary, AB Healthcare services
US$250MM acquisition of secured virtual care platform connecting healthcare providers with patients nationwide including Freddie and Affirming Care Pharmacy.

Let's talk about
your next move.

Whitehorn Capital provides corporate finance and advisory services to Western Canadian private companies. To discuss this quarter's findings, reach our team below.

Phone
403 680 4266
Podcast
Whitehorn Expert
Greg Quinn, CA, CBV
Address
3332 20 St SW Suite 406, Calgary, AB T2T 6S1

This report is prepared by Whitehorn Capital for informational purposes only and does not constitute investment, legal, or tax advice. Figures may include forecasts and are subject to change without notice.

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